Whey protein Essay Example | Topics and Well Written Essays - 250 words

Whey protein - Essay Example Along this line, whey protein product is marketed as a nutritional dietary supplement, such as for bodybuilding enthusiasts to build muscle mass quickly without any inherent side effects. Actually, whey protein is a general term for variety of proteins found in whey, such as beta-lactoglobulin, alpha-lactalbumin, lactoferrin, bovine serum albumin, immunoglobulins, lactoperoxidase and other protein enzymes (Ward 9). The presence of these proteins in whey make it an ideal supplement because they are not complex proteins, easily absorbed by ingestion and helps in muscle buildup (Onwulata & Huth 385). There are many intrinsic benefits in taking whey protein supplements, such as amino acids which help promote muscle growth and development, stimulate and promote the bodys resistance to inflammation (which is a cause of many diseases, such as cancer), as alternative supplementary treatment for a wide variety of ailments, promote colon health, improve heart or cardiac function, speed up muscle formation and overall, improve physiological functions. Because of its health-giving properties, whey protein is added to a good number of products like medical food, high-protein beverage, baby food, infant formula, confectionery and meat. Among the various brands out in the market today, Whey Protein by Optimum is the best because it is concentrated to almost pure whey form, in terms of its protein isolates. The protein content of whey in Optimum has been increased from a unique manufacturing process in order to get the best value for money in terms of protein concentration by weight. Whey is available in its three basic forms, which are as whey protein concentrate (WPC), whey protein isolate (WPI) and whey protein hydrolysate (WPH). Whey Protein by Optimum is thought by most medical experts and health enthusiasts as the gold standard in whey protein concentrate. Whey is high-quality protein and Optimum is the best brand there is

Politeness in Discourse Analysis Essay Example | Topics and Well Written Essays - 3000 words

Politeness in Discourse Analysis - Essay Example    Due to its expansive scope, politeness has been a subject of interest to academics in various disciplines, including linguistics, cognitive psychology, social psychology, philosophy, communication, and others (Chimombo & Roseberry 1998). A potent instrument for attaining control over an interpreter is politeness. The concept of politeness obviously fulfills a major function in the level of cooperation among participants in the dialogue. Politeness is cultural in nature (Martin 1993). As argued by Goffman (1956), what makes politeness crucial is the reality that discourses commonly give the interpreter a ‘face threatening act’. Negative responses, such as refusals, are one instance of such an act. If people ask courteously for something and are brusquely turned down, then they may feel humiliated or offended. People of several cultures view such straightforward conduct as a threat to one’s face, implying the personal image that the individual shows in a dialogue. If one individual insults another by performing a face-threatening act, the reply, in contemporary colloquial or informal English, could be â€Å"Get outta my face!† (Holtgraves 2002: 39). The extent of frankness that an individual could tolerate without sensing that a face-threatening act has been performed seems to rely greatly on culture.  Ã‚  Efforts that have been made to furnish an explanation of politeness that is wide-ranging enough to be relevant across cultural frontiers have been fairly broadly criticised (Fraser 1990).